Intention Of Milenial And Zilenial Generations In Paying Zakat, Infak, And Alms Through The Electronic-Wallet Platform (E-Wallet): Technology Acceptance Model Approach

Tia Afrilia; A Jajang W Mahri; Rida Rasida; Abdurrauf Umar

Authors

Tia Afrilia universitas pendidikan indonesia
A Jajang W Mahri Universitas Pendidikan Indonesia
Rida Rasida universitas pendidikan indonesia
Abdurrauf Umar Usmanu Danfodiyo University

Keywords:

Fintech, E-wallet, Technology Acceptance Model, ZIS

Abstract

Purpose – The goal of this study is to use the Technology Acceptance Model (TAM) approach and brand awareness as a new variable to investigate the elements that affect a person's acceptance of technology.

Methodology - Descriptive quantitative research methodology is employed. SEM-PLS (Structural Equation Model-Partial Least Squares) was the data analysis method employed, and 230 respondents made up the sample.

Findings - The descriptive study's findings, there is a high level of perceived ease of use, usefulness, brand awareness, attitude toward, and behavior intentions. While the results of the hypothesis indicate that brand awareness has no impact on the intention of the millennial and zillennial generations to pay ZIS through the e-wallet platform, perceived ease of use, usefulness, attitude toward, all have a favorable impact.

Implication - The implications of the results of this research are expected to be able to contribute to stakeholders, especially institutions engaged in the ZIS field so that they can improve the quality of services in digital ZIS payments, especially in terms of the ease of use of the e-wallet platform.

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