Analysis of Factors Influencing Entrepreneurial Decisions From An Islamic Perspective
Keywords:
Entrepreneurial Decision, Entrepreneurial Interest, E-commerce, Social Media, Family Environment, Generation ZAbstract
Purpose – To analyze the factors that influence entrepreneurial decisions from an Islamic perspective (case study of Muslim generation z in DKI Jakarta).
Methodology - This study uses a quantitative approach method with descriptive techniques. The analysis technique used is Structural Equation Modeling-Partial Least Square- (SEM-PLS) with a sample of 242 Muslim generation z in DKI Jakarta.
Findings - The results of the study concluded that the variables of e-commerce utilization and family environment have a significant positive effect on entrepreneurial interest. Meanwhile, the use of social media has no effect on entrepreneurial interest. The results of other studies also show that entrepreneurial interest mediates entrepreneurial decisions..
Implication -Write down the implications of the research, which can be theoretical or practical implications.
Originality - This article presents a qualitative research approach with an in-depth analysis of the implementation of the PPDB zoning policy in Bandung City, which has not been studied in a focused manner before. Then offers a new perspective on the implementation of education policies by highlighting the challenges and strategies of stakeholders in a specific local context.
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