F. Widiawati, R. Marlina, I. Maulana, A. Hidayati, and C. S. Kurniawan, “The The Influence of Gender and Social Environment on Impulse Buying Behavior of Shopeepay Users in Purwakarta District (Case Study on Generation Z)”, ijies, vol. 1, no. 1, pp. 68–77, May 2025.